The Competition is Fierce at the AAD!
Kairos at the American Academy of Dermatologists
Ok, so today we went to set up our booth at the American Academy of Dermatology convention. We were so excited to finally be in Miami, ready to show our wares to all of the 10,000 Dermatologists that will be attending. Well, our wide eyes must have told the whole story as we entered the exhibit hall. Utter amazement is the only way we can describe how we felt walking into this literal “skin city.” The big dogs like Proctor and Gamble, Neutrogena, Pfizer, Galderma, and Clinique only to name a few, have erected “pseudo-corporate headquarters” touting their products. Their muscles are flexed to the hilt, I’ll tell ya. There are water shows, neon light shows along with puffy, comfy couches that lure the customer in to relax their tired feet. One laser company hauled in a $100,000.00 AirStream Trailer and parked it in their booth space. REALLY? Who thinks of this stuff? For some reason the phrase “keeping up with the Joneses” kept running through my head as we watched yet another bigger, better, louder exhibit go up. There is some FIERCE competition in this skin industry… thank goodness Kairos is an innovative, new product that speaks for itself without all the hoopla!
